Anomaly fuses venture capital + cultural relevance to help multicultural brands replace old leaders and deliver on the promise of innovation that creates opportunity for all.
Culture is our Strategy
Not only has the US Census shifted the demographics, but the rising of Asia & Africa as imminent super-powers, and other macro-trends have created opportunities for investors with deep understanding of culture.
All companies require customers, so any investment thesis that ignores cultural buying patterns is doom to fail. Anomaly offers investment strategies that gives our investors access to the next generation of industry leaders. Our strategies aim to deliver long-term growth for smart investors.